Shopping Ads

Shopping Campaigns And Ads

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in Google Ads. Then, we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. We call these placements Shopping ads because they appear in a different, more visual format.

What makes us different?

As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help users make informed purchase decisions. This makes users more likely to complete a purchase on your site.

Powerful Reporting & Competitive Data

See how your products are performing at any level of detail you want. Use benchmarking data to get insights into your competitive landscape. Identify growth opportunities with impression share data and the Bid Simulator tool.

Easy Retail-Centric Campaign Management

Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads in relevant searches.More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time.

How Shopping campaigns & ads work

  • Shopping ads use your existing Merchant Center product data to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We’ll use these details when we match a user’s search to your ads, making sure to show the most relevant products.

How & Where Your Ads Will appear

  • The “Shopping” tab on Google Search (in select countries)
  • Google Search, next to search results (separate from text ads), and Google Images
  • Easy to find information.
  • Less load time.
  • Infinite scrolling- one-page information.
  • Easy to navigate.

OUR WORK STRATEGY 

At the planning stage, you’ll work with our Account Management teams to identify technology that fits your business needs.

Our team will craft a solution that will adapt to your business and scale as you continue to grow.

Once complete, the project team reviews and tests your project from the bottom up to ensure everything is covered.

Every project we complete ends with a support hand-off meeting. The project team informs our onsite and remote support teams of your project to ensure on-time support!

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